Chaper 6 Tacit Persuasion Patterns

Sound (voiced description of an event) can only reach so far until it reaches it's distance and sight (observation of environment) has the ability to move beyond sound. By using description and observation together to voice an understanding of what is internalized from both combined creates a contrast in voice,description,style, and form.
High contrast is great for tacit persuasion. The use of word play is also very important. A word is formed and is used for a general meaning. Playing with the word and using it outside of it's general content is much more interesting than the conventional use of the word. The audience word play interesting because it goes back to originality and voice. Instead of creating new words, new structures such as ABABAB are formed in order to form multiple meanings for the word and sentence.